The domain extension is .co (www.yourname.co) will be freely available to all from today - 7pm to be exact.
Will .co be big?
Nobody can say for sure but here's my view. It could take a year or two (depending on uptake) before website users become familiar with .co website addresses and in this time you may find yourself explaining to customers that it is not a .com or .co.uk domain name that you have.
There is no absolute guarantee that this domain name extension will fully catch on - but because of it is memorable and universal appeal (Associated globally with the words “COmpany,” “COrporation” and “COmmerce” ), I suspect it will.
Is it for you?
- If you missed your chance to get the .com or .co.uk domain name you wanted because it was already registered, this domain launch gives you another chance.
- If you are looking for a shorter domain name or an additional domain name to give to customers or to promote a separate product, get it.
- If you are worried about a competitor purchsing it and using it, get it.
- If you are not sure, get it just in case, you can always let it go in a years time. Once registered by someone else you will have missed your chance - possibly forever.
- Google puts some importance on keywords in domain names, so for example if you sell cars and cars.co is available - get it!
A bit of advice
For existing websites, it is better to stay with your current domain name than to change to a new one, purchase the domain name as an additional domain name for your current website or to use on a new website.
For the foreseeable time, most people will associate .co.uk domain names as being UK based companies and .COM as being from anywhere. Depending on who your target audience are, I would still advise .co.uk and .com as your primary choice.
The .co domain name has been available for pre-registration at a premium price, so you may find that your perfect domain name has already been reserved.
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