One of the things that I found most interesting during my attendance to the 'Internet World' trade fair (29th April - 1st May 2008) was observing which seminars were most popular.
As the trade fair is primarily attended by business managers, It is prudent to stand back and observe what the business community finds interesting. If advice falls on deaf ears, no matter how good the advice is, it is ignored. It is better to preach to the converted and it is good to see that the business community are now very interested in the virtues of the internet as a method of marketing their business.
The queue's were out of the door for all of the seminars that focused on the grey art of Search Engine Optimisation and to a lesser degree on Internet Marketing - there is a blurry line over what falls into which category.
Typically it would seem that many of the businesses I talk to now associate Search Engine Optimisation as the all encompassing activity of promoting themselves on the internet. This is not technically correct. Certainly Search Engine Optimisation is an important area. But it is important to have a rounded understanding of what methods are available for marketing online, and not become blinkered on one activity at the expense of others.
Whether you choose to call it Search Engine Optimisation or internet marketing or both is up to you, but make sure that you have a strategy that stretches beyond just tweaking keywords or page content. There are many other marketing activities that should also be considered and many will provide you with more success.
It's good sometimes to stand back and observe rather than rush straight in, but if you haven't started thinking about your internet marketing strategy don't leave it too long. Your competitors have been out and about and have done their homework. If you want some help with yours, we are here to help.
another story resulting from my visit to Internet World
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